Issue 2 9th October 2007

Hello, Rush is your friend. It brings you interesting marketing related stories from the Internet. And you feel all warm, cosy and loved up while reading it. At least that’s what our brand manager would want you to think/feel when considering us. This edition of Rush focuses on what some big consumer brands are doing right now to ‘build their brands’. What works and what doesn’t is ultimately down to you. And if you want some work done on your brand then you know who to call (at least you should if our marketing is working). Here’s to feeling the rush. The Editor Editor@creativerush.co.uk PS› Rush is a condensed hit of marketing-related-internet-news. If you didn't get this direct from Creative Rush then send an email to subscribe@creativerush.co.uk with your full name, address and email to get it direct next time. Creative Rush are a full service advertising agency that can provide you with the full range of marketing services, wherever you are based. So far ‘so what’ you say. The Creative Rush difference is that we trade on our ideas. Our creativity is what defines us – put simply you won’t find ideas like ours anywhere else on the planet. Whether it’s design, copy or display stands - we can bring our fresh ideas to bear on your brand and breathe new life into your organisation’s marketing activities. Creative Rush – we make your marketing better. Brands we salute Marks and Spencers Only a few years ago some were saying that M&S was on its way out. But with some fancy footwork the store is back at the top. And this month sees them pairing up with Take That, - will this keep them in the high street spotlight of favour? Nintendo Wii Once the preserve of spotty teenagers and techno geeks, the Wii has successfully brought gaming to a new sector of the market. We’re looking forward to seeing Granny play Lara Croft this weekend. Virgin Megastores If it’s not working, then let it go. Does Branson still have his finger on the pulse? Or, put another way, when was the last time you bought a CD from the high street? Exactly. Brands we’re not sure about Cartoon Consternation Is it a Sky ad or a Kia Ora ad? We’re not sure either. And why don’t any of the houses feature satellite dishes? Mars Reduce (creativity) Reuse (old lines) = Mars Recycle the past. Surely someone can come up with something better? No? Really? Brands that have been naughty and should be spanked Iron Bru It might give you a cheap giggle, but can they be forgiven for tarnishing such a cherished memory? Paddington Bear Exchanging marmalade for marmite. We say it’s just not right. Stories you might (want to) have missed: Smellovision Flock Shock Say no to boring billboards. London Underground Upgrades. The future looks just like we imagined it when we were eight– only smellier and dirtier, and no one is wearing silver space suits on the mono-rail to work. And finally, the local press just can’t help supplying us with content. Seriously. We did not make this up... Swindon Advertiser - we don’t know what we would do without you. (We don’t know what to do with you either) Tell us what you think? Good, bad or indifferent? Seen a story to suggest? Email: Editor@creativerush.co.uk Got Rush? Forward it to your friends!

The expanding team Bruce Gamble Marketing Director Having worked for major clients, BMW to Bang & Olufsen to Bible Society (and lots more in between) Bruce's expertise lie in copywriting, and creating marketing strategies that work for any business or community group. Ant Hodges Art Director Combining the ability to create bespoke websites of amazing diversity with the graphic design skills that can make ice appealing to Eskimos (or Inuit) – Ant is responsible for Graphic Design and Web Build as well as Logo creation and all things technically minded that baffle most non-geniuses. Milly Jones Marketing Assistant Milly has the toughest job in the world – keeping the boys, and the office, in line. But she loves it. A little too much one suspects. Nat Wagstaff Graphic Designer No his name's not made up. Nat's graphic design skills first caught our eye in 2006. And it's been ‘happily ever after' since. In this email: Brands we salute Brands we're not sure about Brands that have been naughty Stories you might (want to) have missed Customer feedback "Ant & Bruce at Creative Rush have taken on three challenging projects for me in recent months, each time the brief has been fairly light weight and the deadlines tight, each time they delivered a high quality result on time. I am delighted with their creative input and their commercial insights and look forward to working with them again soon." Bob Hayward Timepower Ltd

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