Issue 3 5th November 2007

Hello, Genius, as the saying goes, is 1% inspiration and 99% perspiration. Unless of course you just nick someone else’s genius idea. Apparently (or should that be allegedly) some well known brands might have done just that. Or they might not. We’ll leave you to decide - see the links below. Next time you want some genuinely fresh marketing and design ideas give Creative Rush a call. Let us handle the perspiration – leaving you to handle the adoration. Genius! Here’s to feeling the rush. The Editor Editor@creativerush.co.uk PS› Rush is a condensed hit of marketing-related-internet-news. If you didn't get this direct from Creative Rush then send an email to subscribe@creativerush.co.uk with your full name, address and email to get it direct next time. Make sure your web presence matches your organisation's aspirations and values. Get your site built by Creative Rush. We always build from scratch. Never from a template. Why run the risk of looking like the next Joe Bloggs when you can have your own individual look and feel for your customers. Our expert design team, growing by one more person next month, can craft a user friendly and brilliantly written site that is fully SEO and accessability compliant. Get in touch today... Call: 01793 600769 Email: info@creativerush.co.uk Copy cats This month (allegedly) we've seen several examples of rampant copycatism: Identical Inspiration Is it just us, or did MacDonalds and Coors Beer come up with the same idea at the same time? Challenge Who? Has Homebuyer Man been pinching his lines (and voiceover artiste) from the nodding dog? Really like.no.other? Sony Bravia have been accused of copying the idea for their bunnies advert . "This is not just..." ripe for taking the mick The one we've all been waiting for. Finally someone has ripped off the stalwart of the high street. Just in time for tea. Funny too. Rebranding Twinkle twinkle Mercedes are trying to show that they're not just about cars. A bold move? Stolen from a nursery rhyme? Or just a bit naff? Post Office After their previous failed attempt in 2002, the Post Office is once again trying to revamp its image. But let's face it, no amount of celebrity endorsement is going to save you if your product isn't working. More than ant powder is needed to revive their fortunes. Is it Christmas already? OK, we know we’re all thinking about it and planning our shopping lists – but it’s way too early to be listening to Christmas music. Argos seem to have gotten the message, but will someone please tell DFS that playing any Mariah Carey song is a big no-no. The Creative Rush ingenuity award Please ensure your seat backs and marbles are in the upright position... Showing how to take a pile of junk and turn it into a business opportunity. Not that we're drawing any parallels here. Creative Rush In The News Swindon Business News I Want One of Those Ant's choice Ant's been drooling over the new iPhone. And it seems he's not the only one. Here's to all you Apple Addicts out there. Stories you might (want to) have missed: WalMart worth wearing wonderful womanly wears? We say "We always dress up to go to Asda". Puppy Love hasn’t got anything on these two. We say “ahhhh”. Pickled Elephants Pick Fight With Pole. Pole Wins. We say “another reason not to drink too much”. Tell us what you think Good, bad or indifferent? Seen a story to suggest? Email: Editor@creativerush.co.uk Got Rush? Forward it to your friends! Visit: www.creativerush.co.uk

Meet the team Bruce Gamble Marketing Director Having worked for major clients, BMW to Bang & Olufsen to Bible Society (and lots more in between) Bruce's expertise lie in copywriting, and creating marketing strategies that work for any business or community group. Ant Hodges Art Director Combining the ability to create bespoke websites of amazing diversity with the graphic design skills that can make ice appealing to Eskimos (or Inuit) – Ant is responsible for Graphic Design and Web Build as well as Logo creation and all things technically minded that baffle most non-geniuses. Milly Jones Marketing Assistant Milly has the toughest job in the world – keeping the boys, and the office, in line. But she loves it. A little too much one suspects. Nat Wagstaff Graphic Designer No his name's not made up. Nat's graphic design skills first caught our eye in 2006. And it's been ‘happily ever after' since. In this issue: Copy Cats Re-Branding Is it Christmas already? The Creative Rush Ingenuity Award Creative Rush in the news I Want One of Those Stories you might (want to) have missed Customer feedback "Creative Rush grasped the complexity of our business with ease and as a result were able to design an advertising campaign that reached our full range of stakeholders.  They have the energy that suggests they are new to the marketing business but the expertise to suggest they have been doing this very well and for a very long time!" Jenni Jacobs Head of Communications and Marketing DSDA, MoD

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