Issue 4 11th December 2007

Hello, This edition of Rush has gone all Christmassy. Because it's just around the corner! And because we love this time of year. So we've gone way back (via YouTube) to some advertising classics of yesteryear. As well as bringing you some more up to date goings on from the crazy business we call marketing. And if you don't fall for our excellent chocolate offer then you'll be just plain missing out. Here's to feeling the rush. And here's wishing you a very merry Christmas. The Editor Editor@creativerush.co.uk PS› Rush is a condensed hit of marketing-related-internet-news. If you didn't get this direct from Creative Rush then send an email to subscribe@creativerush.co.uk with your full name, address and email to get it direct next time. Because we love Christmas. And because we'd love to see you, we're offering a free box of fairly traded chocolates to everyone who pops in for a chat this side of Christmas. Book your free marketing review by calling Milly on 01793 600769 by 17 December 2007. Happy Christmas! Check out the new look: www.creativerush.co.uk Things we're liking this month Boots Trading on benefits (Get Gorgeous) and heritage (Trust). We like and approve of. Lovely Llamas Somehow we missed this last year. But because it's simply irresistible we thought it worthy of bringing to your attention... Garmin How can you not like an ad with a choir singing about a unabrow? A trip down memory lane... One for the geeks who remember the ZX Spectrum and when having lasers in adverts meant 'cool'. "More sweets than ever before!" How times have changed... There's a magical place, we're on our way there... No it's not Robbie Williams... What it's really all about? And enough of the M&S parodies already. Gap. Great adverts. Shame about the clothes. A selection of adverts from 1987. Of course everyone from Creative Rush is far too young to remember... Play the ads Shares in Eurotunnel anyone? A cordless can opener the size of a rugby ball? Eastenders a favourite melody? Most women agree this is downright scary... Play the ads Turn a 4 hr tape into an 8 hr tape? GET THE MAX with Neil Morrissey! And innovative heating FROM ELECTRICITY. Hey I'd love a... Things we're not sure about Girl Power is (apparently) back... As are the ubiquitous sponsorship deals. This ad, however, seems to be more about the 'girls' than the store. At the end who's better off? Coffee Panic? Starbucks has launched its first ever TV advertising campaign in the US. We think it's great but will the slip in sales slide across the atlantic? We're hoping it does if this is how they respond. Give a loo to the world... Not sure it quite 'works'. Nice idea let down by execution. And Will Young. Clever clever - but what's the message? John Lewis are amping up their Christmas activity. A very nicely shot advert but to us it says more 'shopping' than 'solutions'. Things we're not liking this month Snow joke The naughty Scottish tourist board have been wrapped on the knuckles for their misleading advert. So the skiing trip to Edinburgh is off then? Fresh fresh fresh Proving a point by repeating it over and over. It actually works in moderation. Not so much for Morrisons... The Creative Rush "Wish I'd Thought of That" Award goes to: Left hand seeking right hand for a perfect pair Can we set one up for odd socks too? The actual website Creative Rush in the News Swindon Business News This time for hiring Phil, our new Systems Architect. Get your next generation website from Creative Rush. Visit the new look www.creativerush.co.uk or call 01793 600769. Stories you might (want to) have missed: Emergency stop He's my younger older brother A doggy tale Non-PC ads We tried to find some adverts that treated men with similar disrespect. But we could only find modern ones. Funny that. Do we believe them? Tell us what you think? Good, bad or indifferent? Seen a story to suggest? Email: Editor@creativerush.co.uk Got Rush? Forward it to your friends!

Meet the team Bruce Gamble Marketing Director Bruce does all the copy. As well as marketing strategy, planning and development. He likes tea with milk but no sugar. Ant Hodges Art Director Ant does all the design work. Websites, leaflets, brochures, colour palettes, logos and branding. He likes coffee black with one or two sugars depending on the day of the week. Milly Jones Marketing Assistant Milly designs, writes and manages the office. Keeping the engine of Creative Rush running smoothly. She likes coffee or rooibos tea. No milk in tea. Milk in coffee. No sugar in either. Phil Dixon Systems Architect Phil designs and codes web sites, applications and databases. He is a software engineer and impossibility reverser. He likes tea with milk but no sugar. In this email: Things we like this month A trip down memory lane They came from twenty years ago! Things we're not sure about this month Things we're not liking this month The Creative Rush "Wish I'd Thought of That" Award Creative Rush in the News Stories you might (want to) have missed Christmas Hours It's Christmas, so we're giving our trusty Apple Macs a well-earned break. Rush Central will be closed from 3pm on 21st December. We'll be back on 2nd January. Contact us for emergency support details. Customer feedback "Creative Rush grasped the complexity of our business with ease and as a result were able to design an advertising campaign that reached our full range of stakeholders. They have the energy that suggests they are new to the marketing business but the expertise to suggest they have been doing this very well and for a very long time!" Jenni Jacobs Head of Communications and Marketing DSDA, MoD

	2007 © Creative Rush Ltd, Alexander House, 19 Fleming Way, Swindon, SN1 2NG Company registered in England & Wales number 6312935 - Telephone (01793) 600769

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