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Hello, Humour, according to Wiki, is the ability of people, objects, situations or words to evoke feelings of amusement or happiness. And it's precisely this feeling of happiness that brands want to invoke in their target audience. So humour is an obvious tool for marketers to use to make their consumers feel happy about choosing their brand. Get it right and you're laughing all the way to their bank, literally. Get it wrong and they risk offending their audience and putting off others. This Rush brings you some recent examples of humour in advertising. Laugh if you're the target. Don't if you're not. Assuming they got the humour right of course. In the meantime, here's to feeling the rush. The Editor Editor@creativerush.co.uk PS› Rush is a condensed hit of marketing-related-internet-news. If you didn't get this direct from Creative Rush then send an email to subscribe@creativerush.co.uk with your full name, address and email to get it direct next time.  
Great graphic design and 'pretty' graphic design are easily muddled. People can think that design simply has to be pleasing to the eye in order to be effective. When in fact design makes your offer readable or unreadable. It can excite and engage with your audience or it can pass them by. The difference to discover is in the expertise of the designer. Many graphic designers will have quiet days when they design concepts and layouts - which then proceed to 'sit on a shelf' waiting for the day when they can drop your logo into the design and sell it to you. The alternative, and far better approach is to work with a designer who understands your brief and develops a solution that is bespoke to your needs. This is true for everything from logo design to billboards and flyers. Graphic Design with marketing bite defeats 'pretty' every time. With that in mind here’s some top-tips from the expert Graphic Designers at Creative Rush:
Visit: www.creativerush.co.uk Swindon firm knocks one 'out of the park' Nationwide - an advert that sends up the competition in a humourous way. Top dollar. We're hooked. Those europeans have been watching Euro Trash Another bank selling themselves on their customer service extras. Plus the music makes us smile. But what are they actually saying they do for their consumers? Not God But funny all the same. And notice the thorough branding without the presence of a single logo? It's Freaky Chocolate Man But does it work for the women? Monster stomps on New York. Camcorder miraculously catches it all. Marketing men rub hands with glee. Proving you don't need hundreds of millions of dollars to create a success. New money for old rope Let's face it, we'd all like $10m for no work. Apparently, it can be done... Mmmm Lovely Goo... Finally moving away from the 'How do you eat yours?' campaign, the new adverts focus on the fact that they are not on sale for long. We love the adverts - but it appears here under 'not sure' because they've been on sale in our Tesco Metro since before Christmas... Where's the cockerel? Kellogs ditch the cockerel for breakfast 'love match' approach. Novel but we miss the cheesy good ol' days. Coca Cola Carma Some pop psychology with your fizzy pop? You want fries and a posh table? The fast food giant is trying to change its image while holding on to the iconic golden arches. We wait to see if it'll work... Don't call us we'll call you... If you want customers to return, service is important. So don't follow Microsoft's example... Scrabble Squabble The owners of Scrabble are trying to close down the popular Scrabulous application on Facebook. When the online game has generated higher sales of the traditional board game, this seems like a poor move. Nectar isn't so sweet If you want to keep your customers happy - keep your promises James Bond does not need nor use wrinkle cream. Perhaps there aren't enough wrinkles in the office yet, but it just seems wrong (and funny) on so many levels. Would James Bond really use anti-wrinkle cream? Really? Milly's choice reflects her philosophy of a place for everything and everything in its place. Any connection with shoes or shopping is entirely coincidental, of course. Also Bruce spotted this and thought it was 'too cool for school'. PC World Has anyone ever met staff so annoying? Do these ads make us want to shop there? No they don't. Do they make us want to shop anywhere but PC World? Yes they do. Doggy days Clean sweep Blind acupuncturist Good, bad or indifferent? Seen a story to suggest? Email: Editor@creativerush.co.uk Got Rush? Forward it to your friends! |
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