 |
 |
|
 |
||||
 |
||||||
|
Yo! This month we've got excited by our iPhones. And used the little bits of wonder kit to capture some of the sights of Swindon. Now we're not talking about the beautiful Lydiard Park, Coate Water or even the Designer Outlet (sorry Milly), but the oft-overlooked elements that are common to every one of Britain's greatest towns and cities. Yes, we're talking about the humble billboard (sorry, 48 Sheet, they're called billboards in America). While it's only right and proper that we focus on the big spending TV campaigns - we also need to give respect to the other activity that supports and gives added edge to the big TV stuff. So here's to the humble poster, 6, 48, 72 and 96 sheet. We love 'em. May they live long and prosper. And here's to feeling the rush. The Editor Editor@creativerush.co.uk PS› Rush is a condensed hit of marketing-related-internet-news. If you didn't get this direct from Creative Rush then send an email to subscribe@creativerush.co.uk with your full name, address and email to get it direct next time.  
Your web presence is where you have to get it rightEverybody who's anybody has a website nowadays. It's a bit like having a car. In days gone by, just to have a car meant you stood out from the crowd. Fast forward to today, with around 70% of UK households owning a car, it's harder to stand out on the road. The same is true of websites. You can have a low cost 'bog standard' website. Or you can invest in one that's designed to drive well, be quick and easy to use. The car analogy stretches even further. With the Seat Alhambra, Ford Galaxy and Volkswagen Sharan the car makers got together and shared the costs of designing and making the car, even using the same factory. The result? A car that's pretty much identical apart from the badge on the nose. Leading to the car(s) being called 'Shalambraxy' due to their overwhelming similarities. This same overwhelming sense of similarity can be found in template driven websites. With each one being essentially the same site with a different badge on. While these are a low cost option, they are also a low value, low appeal and give a poor introduction to your business. Here are some other thoughts on web design from Creative Rush:
. Visit: www.creativerush.co.uk It's Only Words  As Boyzone once sang. But words are sometimes all you need. If only the related TV spot was as straight talking. Hit 'em hard and hit 'em fast  Billboards are a 'fleeting medium' - that is people don't hang around them for a very long time, so you need to captivate their attention. Either with a very simple message. Or outstanding - controversial even - imagery. An Interactive Canvas Billboards, by their nature, are large canvases on which to paint your message. Combining this with new technologies can create opportunities for interaction. Such as this one from the BBC. Get over it - in just 10 seconds? Can complex social, cultural, historical and political issues be addressed through a message that's viewed in passing? We think this sort of message will only prove to set people's pre-existing views in concrete... Message mangled by marauding Machiavellianites Of course having your carefully worked up and painstakingly realised message in public places does leave you open to, err, tampering. Most examples are too rude for us to repeat, but we did find one or two. See if you can spot what they changed... What came first? Did the car ask for the marketing department, or did the marketing department ask for the car? Also available in poster format (but not within Swindon Town Centre). A car ad only car nuts will get Car manufacturers are one of the most proflific spenders on advertising globally. And in the industry, German cars have a reputation for quality and engineering that's head and shoulders above the rest. French made cars on the other hand have had a reputation for being of a lesser quality. Now, if that was news to you then pretend you hadn't just read this and watch the ad, then tell me if the ad would have made sense if you didn't know about the whole German / French thing. Sofas you'll want to saw in half  Clearly going for the striking image = good ad, have DFS unwittingly shown people what they might want to do with their products? Car ad is all backwards about coming forwards So if it is indeed an outward sign of inner richness why are they all hiding in the garage? Where's it all gone wrong? Stella, Stella, Stella - what has happened? Once known as being reassuringly expensive, it's latest brand strategy appears reassuringly vague. Not one to watch after a pie and a pint So 50% of the office may have an unhealthy interest in watching near naked men hug each other in very violent ways, but that's no excuse for this advert which - after lulling you into a false sense of security - ends on an image bound to keep you awake at night. ">Ant's (really rather silly) choice of an alternative form of transport that can only be described as 'very green'.  As the 'storm-of-the-century-so-far' buffetted Swindon there suddenly appeared a fire engine outside our building. Gazing down from the fifth floor it soon became apparent that said fire engine was about to use its extending ladder thingy to loft into the air a man who was going to look at something beneath our window. After several calls to reception we were happy to hear that our building wasn't on fire, or indeed falling down. In fact it turned out that a small piece of masonary had come loose. Such was the possibility that it might in fact detach itself from the building and land on some unfortunate Swindonian's head, the council called the fire brigade to bring the offending bit of building to the ground in a far more controlled and civilised manner. Excitement over, we went back to our sandwiches - reflecting on the sense of excitement that a fire engine can still invoke in people no matter their age... Bish Feer? 3 in 1 Loo Help the homeless - just don't let them sit down Good, bad or indifferent? Seen a story to suggest? Email: Editor@creativerush.co.uk Got Rush? Forward it to your friends! |
 |
|
 |
|||||
 |
|
 |
|||
|
|||||
We may repeat any comments you give in Creative Rush promotional materials and activities. If you do not wish us to do so then please contact us.
Any views or opinions expressed in this email communication are solely the personal views of the author and may not reflect the corporate views, policies or terms and conditions of Creative Rush Ltd.
Always virus check your emails and attachments. We have taken steps to make sure that this email and attachments(s) are virus free, but you should ensure they are yourself before opening/saving them to your PC/Laptop. Creative Rush Ltd accepts no liability for any losses caused by viruses contracted during delivery of this email over the Internet or present in any receiving email system. Nor does it accept any liability for loss of productivity howsoever caused in relation to the ability or inability to access the links in this email.
Creative Rush Ltd Data Protection Policy. We promise to use your details to contact you from time to time with news, information and offers relating to the products and services offered by Creative Rush Ltd. We will not share your details with any third party except where required to do so by law.