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Hello, It's Spring! British Summer Time has arrived. And with all of our energy we bite our thumbs at the doom mongerers and recession baters and say hello Summer and hello to new opportunities to entertain, inform and put a smile on your face with this latest edition of Rush. 2008 may well be only 3 months old, but if you live by newspaper headlines alone then it's surely looking like one of the most depressing years on record. 'Ah bad news, how well you sell newspapers.' While we wouldn't necessarily call the current economic conditions a downturn - we would point out to you that in periods of slower growth (for this is all this is) there are opportunities to reassess your market, analyse trends and create strategies that will see your organisation out of this period in stronger shape than when it went in. Creative Rush can help by providing expertise in marketing strategy, creative solutions and web experiences that will blow your socks off. Here's to feeling the rush. The Editor Editor@creativerush.co.uk PS› Rush is a condensed hit of marketing-related-internet-news. If you didn't get this direct from Creative Rush then send an email to subscribe@creativerush.co.uk with your full name, address and email to get it direct next time.   From the friendliest, most talented agency in town. We're here to help you achieve your business goals by providing outstanding creative solutions. From copy to websites and graphic design to display materials - we deliver it all with talent, flair and fun. Plus our energetic enthusiasm for all things marketing related is positively infectious. All in all, we are the perfect addition to your agency roster. Check out our new look website to find out more about us, and do get in touch - we're looking forward to working with you! Ant and Bruce Directors of Creative Rush Call: 01793 600769 Visit: www.creativerush.co.uk Star Wars according to a three year old We absolutely adore it unconditionally. And if you don't then you have no heart whatsoever. Or you're a cynic. Or you haven't watched Star Wars yet. Keep up with Aunty! The Beeb updates their news site. We applaud the continuance of the brand combined with a thoroughly modern, clean look and feel. The Truth Will Out As the pre-election election hots up in the States, the stakes are rising ever higher for the neck and neck race in the Democratic camp between Barack Obama and Hillary Clinton. While it would be beyond our remit to comment politically, it is interesting to note how modern marketing techniques and user driven content like You Tube is being used by both sides in the debate. And how its immediacy can create havoc when you least expect it.
Either way it's a great use of interactive media. The 'slag of all snacks' becomes the nosh of the noteworthy.  Unilever and top people's store Harrods have teamed up to produce a posh version of the FMCG group's Pot Noodle instant snack. The luxury Harrods Poulet et Champignon Pot Noodle comes in a limited-edition case with a fork and napkin. Harrods recommends the use of filtered mineral water to 'rehydrate the dish'. The product is priced at £29.95, and all proceeds go to Action Against Hunger. Where's the honey, mummy? The Honey Monster is back, creating a wave of nostalgia at Rush Central. But we're really not sure what to make of this breakfast ritual... Hot or cold - are we for the Brits or not? Will focussing on being British bring about the return of their investment that Walkers are hoping for? Or do these ads just bring confusion? Summer last year we baked Come 2008 we're now muddy marvelous Five year wait for Findus Does anyone really believe it though? Or is it designed to make you feel a bit less guilty for not bothering to cook again? The real story behind Terminal 5? Following on from the success of the Drumming Gorilla, will episode 2 prove as succesful? Bottoms Everywhere It appears that recently the naked bum has become the norm in tv advertising. And we can still remember the days when mannequins in shop windows weren't allowed on view 'naked'
Bubbly Does you good? Fragrant The Lord of Cashing In takes it all that one step further... Here are some that we spotted... Flight of Fantasy Please note this link will only be active for a few days. Catch it while you can! A Town like no other? Are you ready to rock? Drugs raid falls flat, everything else is fizzing fine Billy the Boxing Kidd A slow drag Good, bad or indifferent? Seen a story to suggest? Email: Editor@creativerush.co.uk Got Rush? Forward it to your friends! |
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