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Hello, Regular readers of Rush will have noticed a preference for a certain film - and as this Sunday is Star Wars Day - May the Fourth - this month’s Rush is dedicated to the film that defined the definition 'blockbuster'. Plus it gives us an excuse to play this clip. Apart from our love for the films, we also have to salute George Lucas who really tapped into the power of merchandising to both market his movies and make lots of money. Not that we recommend profiteering from encouraging others to accumulate meaningless materials.... but we have to admit it worked for him! And shifting these toys has certainly helped to keep Star Wars as popular now as it was when Episode IV was first released (back in '77). If you want your product or idea to be just as succesful - Creative Rush is a goldmine of creativity and ideas for your next big marketing adventure. Just give us a call and put us to the test. In the meantime, here's to feeling the rush. And May the Fourth be with you... The Editor Editor@creativerush.co.uk PS› Rush is a condensed hit of marketing-related-internet-news. If you didn't get this direct from Creative Rush then send an email to subscribe@creativerush.co.uk with your full name, address and email to get it direct next time.  
Strategy - a boring word with exciting implications. 'Failing to plan is planning to fail' - said a wise person once. Also Yoda said: 'Try not. Do or do not. There is no try.' Now is the time to be double-checking your marketing strategy and renewing it in the light of changing circumstances. For with a proper marketing strategy in place - that you follow to the letter - your next marketing project will hit its targets quicker than Luke in his X-Wing over the Death Star. If you want some fresh brains and eyes to give yours the once over - or you want one created from scratch, then call the experts with more enthusiasm, talent and friendliness than any other agency in town - Creative Rush of course! Call: 01793 600769 Click: www.creativerush.co.uk Visual Wonders We've been captivated by some impressive visual adverts this month: Tropicana A burst of inventiveness that caught our attention. Sony Love it. Just glad we're not on clean-up duty. (It's also worth checking out the 'making of' too...) Audi. Using the human body to display quality engineering. IKEA. Visual trickery is not confined to animated adverts. Check out these clever print ads. The value of marketing: $127.2bn Boffins Mini Manufacturing Babybel have moved away from their annoying bouncing cheese wheel adverts, and we're liking the mini factory idea much more. Smarty Partying This clever advert is worth applauding. While clearly pinpointing the previous problem with blue Smarties and showing it has been dealt with, it's also fun and memorable. And watch out for the pink dog! Mogwai Mayhem Peter 'Dragon's Den' Jones is on the receiving end for once... Microsoft Apparently this is no spoof but a real production from Microsoft. It may have given Bruce a trip down memory lane, but other than that we don't see it working very well. (and in case you can't remember, here's the orginal) Great Wall of Yorkshire? Perhaps if we'd seen something more inventive than a giant white square we might be packing out bags for a trip up North. Instead we're just a little perplexed as to who the intended audience for this advert is? Areva Phil likes this one, mostly for the music. But we're just left thinking - eh?! Running Love? Having just recently taken up running (Claire’s fault!) the Creative Rush team can appreciate the whole love/hate concept - but we're not so keen on the visuals chosen to convey it. Revamp falls flat The BEEB's new news intro hasn't been welcomed. Having been through many incarnations, we're surprised they've missed the mark. Green is the new pink Barbie gets ecological. Apparently. Loco Logo There is really no excuse for this logo. O dear At first glance this O2 ad looks promising - but by the end it just undoes several years worth of good solid brand building. We can remember jigging around to this advert in our school days. Well done to Maynards for bringing it back. Everyone has their favourite Star Wars merchandise - but how could any of these have been rejected? Spine Attack 'God' gets his own website... 'Prayers' are welcomed. The 'answers' come from the anonymous internet. The result? Well read it for yourself, but don’t say we didn't warn you. Someone had better get in there and sort that mess out... Geek ID How many of these apply to us? We're not telling... Good, bad or indifferent? Seen a story to suggest? Email: Editor@creativerush.co.uk Got Rush? Forward it to your friends! |
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Ant Hodges is a Council Member of Swindon Chamber of Commerce
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