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Welcome to summer! At last it's time for the holidays. Whether you're flying abroad to try to find some quality sunshine, or risking the vagaries of the British weather with a UK holiday - all holidays normally require some element of traveling. So this issue of Rush we're taking a look at how the various members of the travel industry are trying to convince us that they are the best. Whether the selling point is speed, economy or your carbon footprint - a lot of time and money is spent trying to win your business - and often large amounts of creativity also. And of course there are those who really don’t spend as much time or money as perhaps they should. So, however long you have left until you can get away - here’s to a lovely summer and to feeling the Rush. The Editor Editor@creativerush.co.uk PS› Rush is a condensed hit of marketing-related-internet-news. If you didn't get this direct from Creative Rush then send an email to subscribe@creativerush.co.uk with your full name, address and email to get it direct next time.   Express Yourself A picture can express what words struggle to describe Think about it. The average UK consumer is bombarded with up to 3,000 advertising messages a day - that's equivalent of 10 seconds per image. In order to cope with such an insanity inducing multitude of information - audiences have developed clever filtering systems, so that only messages they deem relevant get considered. What does this mean for you? That if you want to tell your audience that your product offers them the benefits they’re craving - you’ve first got to get past their filters - get their attention. Words may have the power of persuasion to convince them to buy - but for attention grabbing you can’t beat the immediacy of visual imagery. Here's some tips on graphical output:
Call: 01793 600769 Click: www.creativerush.co.uk Mercedes Benz An advert perfectly matched to its product - a classy advert for a classy car. Ford A perfect example of how to use unusual images and music to catch our attention. Virgin Airways Thumbs up for this multi-tasking advert - it clearly explains the benefits of its service and shows that Virgin has a full understanding of the pressures their audience face. And if that's not enough, the feel of the ad rubs off on the brand as a whole, so that even Virgin economy class flyers feel better. Meriva and Safira With their big marketing budgets, there are so many imaginative car adverts out there we just picked the one to feature - and this fun Vauxhall spot is it. Audi This is actually a really good advert, the type that keeps you watching to the end - but it's the end that lets it down as we just don't get to see much of the full car shot, the very thing we're all waiting for. Australia Tourist Board This would have been a great advert - had it not been banned in Britain. A case of making sure that your advert appeals to (and is culturally sensitive) your target audience rather than just yourself. Quantas Is that an English or Australian voiceover? A confusion which earns it a place in our 'not sure' section. Ireland Tourist Board We might have liked this when it first aired, but it's getting a little tiresome now. Time for something new Ireland! First Travel Was this really thought through? This marketing ploy seems to be having the opposite effect to that desired... Turkey Tourist Board We might be wrong, but don't most people go on holiday to get away from home, to experience something other than every day life? If so, we really don't think the message 'Welcome Home' is all that appropriate. Fiat Many car manufacturers are trying to convince us that it is possible to be eco-aware and still drive. However, if you're going to use this argument, better make sure you get your facts and figures correct. Custard Is custard just the most versatile of desserts? Hot, cold, on its own, or as addition to hot or cold puddings; you can have it in cakes (Custard slices) or biscuits (Custard creams) and even have a custard squirty cream. Now stop dribbling and read some of these recipies instead. Virgin Offices Special delivery What's your life worth? Drink and mow And finally, something we stumbled across while researching this issue of Rush... Yorkshire Airlines Good, bad or indifferent? Seen a story to suggest? Email: Editor@creativerush.co.uk Got Rush? Forward it to your friends! |
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