 |
|
|
Weather woes? Not here. Like a lollipop melting in the non-existent sunshine, so our summer slips by with the usual gales and severe weather warnings. But cheer up we say! For the British boys and girls have hauled in an incredible array of medals over in Beijing. And there's only a couple more weeks until it's warm nights in by the fire as monsoon rains rattle the windows in their frames. Where are we going with this edition of Rush? Has the meddlesome weather meddled with our brains? Either way we're feeling creative. And good creative results in cracking marketing. So make your marketing shine just like the sun hasn't and give Creative Rush a call. Go on, you know it makes sense! Here's to feeling the Rush. The Editor Editor@creativerush.co.uk PS› Rush is a condensed hit of marketing-related-internet-news. If you didn't get this direct from Creative Rush then send an email to subscribe@creativerush.co.uk with your full name, address and email to get it direct next time.   Plug into the times Seasonal marketing and how it works When putting together a new marketing campaign, it's often tempting to take advantage of the goings on in society. Whether it's the up-coming season - back to school, Christmas, Easter, summer - or reflecting big events that are high on the national agenda such as the Olympics or so called 'credit crunch'. Tying your marketing message into something which your target audience is already aware of can have great benefits - bringing instant familiarity. Unsurprising then that the marketing spend tying into the Olympics is expected to be in the region of £750 million. But beware the pitfalls! Many have tried and got it wrong - so here's our guide to timely marketing:
Call: 01793 600769 Click: www.creativerush.co.uk Mastercard School's out - the music, the energy, contrasted against old Mrs Smith the geography teacher jumping into the swimming pool. This is an ad that ties into the seasonal summer holiday with a twist. Love it! Specsavers We're really loving this series of spots, and the latest, tying in with the Olympics, is just fab. Fiat Punto A sporty themed ad which doesn't scream Olympics. Subtle and effective. MacDonalds We've said it before - get a laugh and you get remembered. This spot has raised a few giggles at Rush Central... Dressing Up Both Milly and Phil have turned 30 in the past few weeks - but we're all determined we're not going to grow up. At least, not at the weekends! Fiat Every day masterpieces. Causing some debate in the office - 'You are, we car' - is it clever marketing to say that Fiat complete us with their car - or is just nonsense? Nestle Perhaps trying to jump on the Olympic bandwagon, this advert seems to fall short of its goal. Anyone of a younger generation won't connect with the moustache reference, while even those of us who do remember Daley Thompson are still confused as to what he has to do with children ice skating? Kelloggs This advert seems like it's trying to hard to squeeze in some oriental connection to its product. Oasis Cactus boy - a weird advert that just doesn't go anywhere for us. DFS Bad. Bad. Bad. It's cringe-worthy advertising like this that makes us hide behind the sofa. Somebody make it stop! Wrigley's This spot was shown during July. Yes, we know we all moan about the lack of summer - but snow?! Really?! Bambi wasn't like this when we were kids (Orangina) This freaky animated advert, first aired in France last year seems to have hit its mark on the French market (the French see Orangina as an adult drink). But in the UK Orangina's child audience has led to concern that the advert is not appropriate. We find it too horrid to watch... Beards Do we like beards or not? They can look good, but only if kept tidy. With Bruce's facial hair coming and going with the tide at present, this discussion has been on going for some time. Is it really him? Fishy Olympics Count Murphy O'Dracula? Good, bad or indifferent? Seen a story to suggest? Email: Editor@creativerush.co.uk Got Rush? Forward it to your friends! |
|
||||||||||||
.jpg)
|
||||||